# 悠米兔陶瓷開啟“瓷具以舊換新”活動 踐行可持續(xù)發(fā)展理念

在環(huán)保理念日益深入人心的當(dāng)下，國內(nèi)原創(chuàng)陶瓷品牌悠米兔近日正式啟動“瓷具以舊換新”公益活動，以實際行動踐行可持續(xù)發(fā)展承諾。該活動面向全國消費者開放，旨在通過舊瓷具回收、再生與公益捐贈，減少陶瓷廢棄物對環(huán)境的影響，同時讓消費者以更實惠的方式升級家居瓷具，推動陶瓷消費領(lǐng)域的綠色轉(zhuǎn)型。

據(jù)悠米兔品牌官方介紹，此次“以舊換新”活動規(guī)則清晰且充滿誠意。消費者可將家中閑置或破損的陶瓷餐具（不限品牌、材質(zhì)）通過品牌指定渠道寄回，經(jīng)專業(yè)團(tuán)隊評估后，即可獲得悠米兔陶瓷新品的折扣券，比較高可享五折換購優(yōu)惠。對于回收的舊瓷具，悠米兔將進(jìn)行分類處理：品相較好的將捐贈給公益機(jī)構(gòu)，用于社區(qū)共享廚房、公益餐廳等場景；破損嚴(yán)重的則會進(jìn)行環(huán)保粉碎，作為陶瓷原料再生利用，真正實現(xiàn)“從泥土來，回泥土去”的循環(huán)閉環(huán)。

“我們希望通過這次活動，讓更多消費者意識到陶瓷產(chǎn)品的生命周期價值，也讓環(huán)保理念融入日常飲食生活的每一個細(xì)節(jié)。”悠米兔品牌可持續(xù)發(fā)展部門負(fù)責(zé)人表示，“一只陶瓷餐具的燒制需要消耗資源，而通過回收再生，我們能有效降低碳排放，這與品牌長期堅持的‘多元生活，綠色共生’理念高度契合。”

為了讓活動更具吸引力，悠米兔還推出了“環(huán)保疊加福利”。參與以舊換新的消費者，若同時選擇悠米兔的環(huán)保系列瓷具（如采用再生陶瓷原料制作的“循綠”系列、可降解釉料的“輕氧”系列），可額外獲得品牌定制的環(huán)保餐具收納盒；在社交媒體分享自己的“以舊換新”故事并@悠米兔官方賬號，還有機(jī)會贏得品牌年度環(huán)保主題設(shè)計展的參觀名額。

活動上線*一周，就收到了來自全國超千份舊瓷具回收申請。一位來自上海的消費者在寄回自家使用多年的陶瓷碗時留言：“沒想到舊瓷具還能有這樣的歸宿，既處理了閑置物品，又能以優(yōu)惠價換購心儀的新瓷具，還為環(huán)保出了力，這種活動很有意義。”

業(yè)內(nèi)**認(rèn)為，悠米兔的“以舊換新”活動為家居陶瓷行業(yè)的可持續(xù)發(fā)展提供了新樣本。它不僅探索了陶瓷產(chǎn)品的循環(huán)經(jīng)濟(jì)模式，更通過消費者的深度參與，將環(huán)保意識轉(zhuǎn)化為可感知的消費行為，推動整個行業(yè)向綠色化、循環(huán)化方向邁進(jìn)。

隨著活動的持續(xù)推進(jìn)，悠米兔計劃將“以舊換新”升級為長期項目，并聯(lián)合更多陶瓷品牌、環(huán)保機(jī)構(gòu)共建“陶瓷循環(huán)生態(tài)聯(lián)盟”，進(jìn)一步擴(kuò)大陶瓷回收再生的規(guī)模與影響力。在未來，消費者或許能在更多場景中看到悠米兔的環(huán)保實踐——從茶點時光的陶瓷盤，到日常三餐的碗碟，每一件瓷具都將成為傳遞綠色生活理念的載體，讓“瓷具循環(huán)”成為生活美學(xué)與環(huán)保責(zé)任的雙重表達(dá)。

# Yomerto Ceramic Launches "Porcelain Trade-In" Activity to Practice Sustainable Development Concept

As the concept of environmental protection has become increasingly popular, Yomerto, a domestic original ceramic brand, has recently officially launched a public welfare activity of "porcelain trade-in", practicing its commitment to sustainable development with practical actions. The activity is open to consumers across the country, aiming to reduce the environmental impact of ceramic waste through the recycling, regeneration, and public welfare donation of old porcelain, and at the same time, allow consumers to upgrade their home porcelain in a more affordable way, promoting the green transformation in the ceramic consumption field.

According to the official introduction of Yomerto, the rules of this "trade-in" activity are clear and full of sincerity. Consumers can send back their idle or damaged ceramic tableware (regardless of brand and material) through the designated channels of the brand. After being evaluated by a professional team, they can obtain discount coupons for new Yomerto ceramic products, with a maximum discount of 50% for replacement. For the recycled old porcelain, Yomerto will classify and process them: those in good condition will be donated to public welfare institutions for scenes such as community shared kitchens and public welfare restaurants; those that are severely damaged will be environmentally crushed and used as recycled ceramic raw materials, truly realizing a circular loop of "coming from the earth and returning to the earth".

"We hope that through this activity, more consumers will realize the life cycle value of ceramic products, and integrate the concept of environmental protection into every detail of daily dietary life." The person in charge of the sustainable development department of Yomerto said, "The firing of a ceramic tableware requires the consumption of resources, and through recycling and regeneration, we can effectively reduce carbon emissions, which is highly consistent with the brand's long-held concept of 'diverse life, green symbiosis'."

To make the activity more attractive, Yomerto has also launched "environmental protection疊加福利 (stacked welfare)". Consumers participating in the trade-in, if they choose Yomerto's environmental protection series porcelain (such as the "Circular Green" series made of recycled ceramic raw materials and the "Light Oxygen" series with degradable glaze) at the same time, can additionally obtain a customized environmental protection tableware storage box from the brand; those who share their "trade-in" stories on social media and @Yomerto's official account will also have the opportunity to win a visit to the brand's annual environmental protection theme design exhibition.

Only one week after the activity was launched, it received more than a thousand old porcelain recycling applications from across the country. A consumer from Shanghai left a message when sending back a ceramic bowl that had been used for many years at home: "I didn't expect old porcelain to have such a destination. It not only deals with idle items but also allows me to replace my favorite new porcelain at a discounted price and contribute to environmental protection. This kind of activity is very meaningful."

Industry experts believe that Yomerto's "trade-in" activity provides a new sample for the sustainable development of the home ceramic industry. It not only explores the circular economy model of ceramic products but also transforms environmental awareness into perceivable consumption behavior through the deep participation of consumers, promoting the entire industry to move towards green and circular development.

With the continuous advancement of the activity, Yomerto plans to upgrade the "trade-in" to a long-term project and jointly build a "Ceramic Circular Ecological Alliance" with more ceramic brands and environmental protection institutions to further expand the scale and influence of ceramic recycling and regeneration. In the future, consumers may see Yomerto's environmental protection practices in more scenarios - from ceramic plates for dessert time to bowls and plates for daily meals, each piece of porcelain will become a carrier for conveying the concept of green life, making "porcelain recycling" a dual expression of life aesthetics and environmental responsibility.