近日，國內(nèi)原創(chuàng)陶瓷品牌悠米兔宣布正式入駐北京、上海、深圳等**城市多家**家居賣場，此舉標志著品牌在渠道布局上邁出關鍵一步，進一步擴大市場覆蓋范圍，加速品牌在**家居領域的滲透。此次入駐的**家居賣場均為國內(nèi)家居零售領域的**性平臺，匯聚了眾多國際國內(nèi)**家居品牌，擁有極高的品牌集中度與消費群體質(zhì)量。悠米兔陶瓷在這些賣場內(nèi)打造了專屬的品牌專區(qū)，專區(qū)設計融合了品牌 “多元自我，多彩生活” 的理念，以簡約大氣的空間布局、沉浸式的產(chǎn)品展示場景，***呈現(xiàn)品牌的陶瓷產(chǎn)品矩陣。在上海某**家居賣場的悠米兔專區(qū)，消費者可以看到品牌的 “瓷韻茶點” 系列、“童趣聯(lián)名” 系列、“新中式雅致” 系列等多款明星產(chǎn)品。專區(qū)內(nèi)還設置了茶點體驗區(qū)，消費者可以現(xiàn)場用悠米兔陶瓷餐具品嘗搭配好的茶點，直觀感受瓷具與美食的美學融合。這種沉浸式的體驗場景，不僅讓消費者更直觀地了解產(chǎn)品的設計與品質(zhì)，也極大地提升了品牌的吸引力與美譽度。悠米兔品牌渠道部負責人表示，入駐**家居賣場是品牌渠道戰(zhàn)略的重要組成部分。這些賣場的目標客群與悠米兔的**消費群體高度契合，都是追求生活品質(zhì)、注重家居美學的中**消費者。通過入駐這些賣場，品牌能夠更直接地觸達目標客群，提升品牌在**市場的認知度與影響力。同時，也能借助賣場的平臺優(yōu)勢，進一步優(yōu)化品牌的銷售網(wǎng)絡，為消費者提供更便捷的購買渠道。業(yè)內(nèi)人士分析，悠米兔此次入駐**家居賣場，是其品牌升級與渠道擴張的雙重體現(xiàn)。一方面，入駐**賣場有助于品牌擺脫大眾市場的同質(zhì)化競爭，樹立**化、精品化的品牌形象；另一方面，通過與**家居品牌的同臺競技，也能倒逼品牌在產(chǎn)品設計、品質(zhì)把控、服務體驗等方面不斷提升，進一步增強品牌的核心競爭力。對于消費者而言，此次渠道布局也帶來了實實在在的好處。在**家居賣場的悠米兔專區(qū)，消費者可以享受到專業(yè)的導購服務，獲得關于陶瓷餐具搭配、保養(yǎng)等方面的專業(yè)建議。同時，賣場也會定期推出各種促銷活動，讓消費者能夠以更優(yōu)惠的價格購買到心儀的產(chǎn)品。未來，悠米兔還將繼續(xù)深化與**家居賣場的合作，計劃在更多**城市及新**城市布局品牌專區(qū)，并不斷豐富產(chǎn)品品類，優(yōu)化服務體驗，致力于為消費者打造一站式的家居陶瓷解決方案，讓更多人能夠通過悠米兔的陶瓷產(chǎn)品，感受到生活的美學與品質(zhì)。Yomerto Ceramic Enters High-End Home Furnishing Malls in First-Tier Cities to Accelerate Brand Channel LayoutRecently, Yomerto, a domestic original ceramic brand, announced its official entry into many high-end home furnishing malls in first-tier cities such as Beijing, Shanghai, and Shenzhen. This move marks a crucial step in the brand's channel layout, further expanding its market coverage and accelerating its penetration in the high-end home furnishing field.The high-end home furnishing malls entered this time are all benchmark platforms in the domestic home retail field, gathering many first-line home brands at home and abroad, and have a very high brand concentration and consumer group quality. Yomerto Ceramic has created exclusive brand zones in these malls. The zone design integrates the brand's concept of "diverse self, colorful life", with a simple and atmospheric space layout and immersive product display scenes, presenting the brand's ceramic product matrix in an all-round way.In the Yomerto zone of a high-end home furnishing mall in Shanghai, consumers can see many star products of the brand, such as the "Porcelain Rhyme & Dessert" series, the "Children's Fun Co-branded" series, and the "New Chinese Elegance" series. There is also a dessert experience area set up in the zone, where consumers can taste the matched desserts on the spot with Yomerto ceramic tableware, and intuitively feel the aesthetic integration of porcelain and food. This immersive experience scene not only allows consumers to understand the design and quality of the products more intuitively but also greatly enhances the brand's attractiveness and reputation.The person in charge of Yomerto's brand channel department said that entering high-end home furnishing malls is an important part of the brand's channel strategy. The target customer groups of these malls are highly consistent with Yomerto's core consumer groups, who are mid-to-high-end consumers pursuing quality of life and paying attention to home aesthetics. By entering these malls, the brand can reach the target customer groups more directly, enhancing the brand's awareness and influence in the high-end market. At the same time, it can also further optimize the brand's sales network with the help of the platform advantages of the malls, providing consumers with more convenient purchasing channels.Industry insiders analyze that Yomerto's entry into high-end home furnishing malls this time is a dual manifestation of its brand upgrading and channel expansion. On the one hand, entering high-end malls helps the brand get rid of homogeneous competition in the mass market and establish a high-end and refined brand image. On the other hand, by competing with high-end home brands on the same stage, it can also force the brand to continuously improve in product design, quality control, service experience, etc., further enhancing the brand's core competitiveness.For consumers, this channel layout also brings tangible benefits. In the Yomerto zone of high-end home furnishing malls, consumers can enjoy professional shopping guide services and obtain professional advice on ceramic tableware matching and maintenance. At the same time, the malls will regularly launch various promotional activities, allowing consumers to buy their favorite products at a more favorable price.In the future, Yomerto will continue to deepen its cooperation with high-end home furnishing malls, plan to layout brand zones in more first-tier and new first-tier cities, continuously enrich product categories, and optimize service experience. It is committed to creating a one-stop home ceramic solution for consumers, allowing more people to feel the aesthetics and quality of life through Yomerto's ceramic products.